STARTING 2017, you would be able to catch local independent and award-winning films at select SM cinemas all-year round.
SM Cinema has inked a three-year partnership with the Film Development Council of the Philippines (FDCP) to bring independent films closer and more accessible to moviegoers.
FDCP Chairman Liza Diño said this collaboration with SM aims to help the local independent filmmakers bring their films closer to the people. She added many of our talented directors and actors started out in independent films and so there is indeed a need to nurture and support them by giving their films more exposure, more venues to reach more people.
“FDCP believes that all sectors from the filmmakers to the audience are stakeholders in the growth of our creative industry. This partnership with SM will not only fulfill our continuous pursuit of developing the audience into watching a variety of films but it will also give the independent producers a platform to learn how to market, to promote, and to distribute their films to a wider audience,” Diño said.
SM Lifestyle Entertainment Inc. (SMLEI) President Edgar Tejerero said the partnership is their way of showing support to the local film industry. SM Cinema will provide eight dedicated theaters nationwide that will show independent movies all year round at a more affordable ticket prices. These include SM Megamall, SM North Edsa, SM Fairview, SM Iloilo, SM Southmall, SM Cebu, SM Bacoor and SM Mall of Asia (or SM Davao or SM Lanang).
“We believe in nurturing our independent movie producers and recognize the effort and creativity they put in their work despite the financial challenges,” Tejerero said.
See you at SM Cinemas, folks!
Photo by cebuciatw.