WHILE CHRISTMAS is more popularly known as the season of joy and giving, it also is the perfect season to give thanks to those people who go out of their way to make the celebration more special for us.

This year, Coca-Cola celebrates with us as we celebrate the season with our ‘Tagahatid Pasko’ or Bringers of Christmas.’

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The crowd enjoy the various events set up by Coca-Cola at the concert grounds.

Thousands of people are gathered here at SM MOA Concert Grounds from 2pm today to catch real-life couple, James Reid and Nadine Lustre, the tandem of Bailey May and Ylona Garcia, singer Rico Blanco, and several bands including Sandwich, Gloc 9 Autotelic, Callalily, Reese Lansangan, Gracenote, and Funk Avy tonight.

The free concert is Coca-Cola’s way of saying thank you to everyone. The free concert aims to celebrate the ‘unsung heroes’, the simple everyday heroes who help us and bring us the warmth and joy of Christmas time.

Coca-Cola Philippines Vice-President for Marketing Stephan Czypionka said, “This Christmas, Coca-Cola wants to put the spotlight on the people who makes us feel the magic of Christmas or who we call as #TagahatidPasko or ‘bringers of Christmas’. We want to inspire people to recognize and show their appreciation for these people we rarely say thank you to.”

Joy and excitement surrounded the area as guests enjoyed some of the on-ground activities such as the Coke karaoke booths, 5by20 Women Artisan Booth, Coke tattoo booths and the Coca-Cola Santa and Snow land stations where they took pictures and played with ice-cold snow.

Coca-Cola Ambassadors Enchong Dee, Bailey May and Ylona Garcia along with some celebrity favorites like Diego Loyzaga, Alexa Ilacad, Nash Aguas with his team members from Gimme 5, even the Voice Kids PH Season 1’s Darren Espanto also joined the fun in the event!

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Coca-Cola Ambassador Enchong Dee treated the crowd with a song number, and honored his own #TagahatidPasko.
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Gloc 9 enjoys treating the crowd with his OPM songs.
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The crowd go gaga over James Reid and Nadine Lustre as the two perform together in all sweetness ala-Coca-Cola.

Lucky winners from the raffle draw also got to take home new iPhones and Coca-Cola electric fans. But that’s not all as several employees from Coca-Cola partners 7-Eleven, Shell, Select, Grab, Mini Stop, Coca-Cola 5 by 20, Shakey’s, Djarn, Sentinel, Tropical Hut Pasay City, MMDA and PNP, who were nominated as Taga-hatid Pasko heroes also received special rewards and gifts at the event.

It gets even more exciting as the company will also extend its Christmas spirit to those everyday heroes who work in gas stations, MRT and LRT stations, fast food chains, grocery stores, malls and airports around Metro Manila by surprising them with Coca-Cola goodies to bring home for themselves and their families for Christmas eve!

“We want to put the spotlight on that friend who, the moment Sept 01, 12:01 A.M. strikes, will greet you the earliest Merry Christmas, or that MMDA officer who wore a Santa hat while directing traffic because it’s December already, or even that woman artisan who carefully handcrafted that unique bracelet made of pull tabs, making sure that your gift is the most talked item in your Kris Kringle.” Stephan continued, “After all, the true spirit of Christmas is taking a moment in expressing gratitude to all of your loved ones and to those who make your Christmas happen, not only in December, but every day of the year. Made even more special with an ice-cold bottle of Coca-Cola, of course.”

Share the joy and laughter of Christmas and your favorite Coca-Cola drink this season with your celebrated #TagahatidPasko.

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Coca-Cola ambassors with their own #TagahatidPasko.
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Who would you wanna share your happiness this Christmas? These artists are thankful with these people in their lives.
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