ACTRESS JODI STA. MARIA and son, Thirdy urges everyone to donate for this year’s ‘Maaga ang Pasko,’ Jollibee-initiated annual toy and book donation drive.

Jodi and Thirdy serve as this year’s ambassadors, hoping to bring more smiles across the faces of more Filipino kids.

“Seeing your kid grow up to be a loving, kind and generous person is the most fulfilling thing for a parent. That is why I wanted Thirdy to learn sharing early, and he started that right here at Jollibee,” said Jodi.

Jodi and Thirdy for Maaga ang Pasko
Jodi Sta. Maria and Thirdy for ‘Maaga ang Pasko’

They are inviting families to place their pre-loved gifts—toys and children’s books—inside Maaga ang Pasko boxes at Jollibee stores nationwide, or send in their donations online through campaign partners Lazada and Blink and via the program’s website,

Filipino generosity overflowed in last year’s Maaga ang Pasko program as more than 5,000 kids benefitted from 600,000 toys and children’s books that were collected in Maaga ang Pasko boxes from Jollibee stores nationwide, corporate donors, partners, and online channels.

By donating this year, you can add to the 3.1 million gifts unwrapped and embraced by new owners since the program was launched in 1994.


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